Josie Askin

Meet your coach


Hi, I’m Josie Askin

Leadership coach, endurance athlete and date scone connoisseur

I’ve been there, where you are right now. I made myself promises, called myself names and trivialised self-care as an indulgence.

As an ultra-endurance athlete with Relative Energy Deficiency in Sport or RED-S, I learned the hard way what happens when you don’t have balance.

I built on leadership principles by studying top performers in business and sport, becoming a coach after over 20 years as a performance and planning advisor in the business world.

My approach is different. It’s holistic, tailored, systematic, sustainable and it works.

Book yourself in for a free consultation and let’s talk about what I can do for you and your organisation.

It feels like no matter how much you do, there’s more to be done and not enough hours to do it in.

And burnout feels like it’s just around the corner.

Sustainable transformational change starts with our habits.

It’s what we do every day that creates our future.

Working with a coach can help you to optimise your everyday life so that you can get back to doing the things you love with more balance.

Book yourself in for a complimentary, confidential call with me and let’s get you the life you really want.

“…the things I’ve been taught are really helping and I feel like I’m getting my life back!”

“Josie helped me slow my brain down. She got me to write a MASSIVE to-do list, break it into manageable chunks, delegate, realise what was important to me and what wasn’t and help me act as though I’d known that all along. I felt like I’d be a better boss, a better wife and a better friend and all round a better human when I finally got things under control, but Josie helped me understand that I’d never have everything under control, and I could actually be that person anyway. It is, and will be something I need to consistently work at, but the things I’ve been taught are really helping and I feel like I’m getting my life back!”

– Laurie Miles, Business owner

Next week will be different

Do you make next week promises to yourself?

Next week I’ll speak up in meetings

Next week I’ll have that difficult conversation with my colleague

Next week I’ll focus on one task at a time until completion

Next week I’ll delegate tasks to my team without feeling guilty

Next week I’ll go to the gym at lunchtime.

Next week was going to be different but then life happened.

You’re not alone.

Getting to the top requires a step-by-step plan with a strategy for action.

Staying on top requires consistency and balance. I’m here to help you get ahead and stay there – sustainably.

You are not lazy, you are overwhelmed

Driven, ambitious, high-performing leaders all struggle with balance.

When it all starts to fall over you tell yourself that you have no willpower or you’re lazy.

The more you try to do the more strung out you feel.

Sound familiar?

Having a coach means that you are taking the steps to invest in and protect your biggest asset.


The high-performance athletes of the world ALL work with professional coaches.

Why should you be any different?


Diploma of Professional Coaching  – Southern Institute of Technology

Certificate of Sports Training and Development – Southern Institute of Technology

Bachelor of Science, Psychology – University of Otago, University of Canterbury

Certificate in Sleep, Stress and Recovery

Member of the All-of-Government Consultancy Panel for HR Services

Certified HCANZA Health and Wellness Coach

Dr Stacy Sims – Microlearning

Certified mBIT Coach

Certified Change Beliefs Practioner Aha

Certified Nutrition Coach

Certified Mat Pilates Instructor

Ignite Delivery Partner

Regional Business Partner

Supporter of Applause

My vision is

To live in a world where everyone believes that they are their own hero and that they can achieve anything that they set their mind to.

My mission is

To create change for ambitious people.

My purpose is

To help others avoid self-sabotage.

I promise

To help you discover the hero within you.